Using examples from current issues, Greg Lyle will show us “behind the curtains” of public opinion research and explain how Canadians form and change their opinions about key issues and players in our society. Starting with a brief account of the origins, varieties and methodologies of public opinion research, Greg will draw on the insights gained from more than thirty years in the field to explain how polls can be both astonishingly accurate and sometimes spectacularly wrong. Drawing on his current polls Greg will highlight the issues that matter most to Canadians and what divides and unites us on those issues.  This lecture is a live, in-person event in Cameron Hall. You do not need to pre-register to attend – just show up. BIOGRAPHY: Greg Lyle is the founder and President of Innovative Research Group with over thirty years of communications and opinion research experience. As a former Principal Secretary, Greg has built a career at the intersection of public policy, communications and public opinion. He uses a full range of research tools for a variety of government and corporate clients across industries such as financial services, healthcare and the energy and infrastructure sector. Greg’s research has been featured in many media outlets across Canada and in 2016, Greg received the Public Affairs Association of Canada Award of Distinction. Greg has a Bachelor of Arts in Political Science from the University of British Columbia and, when away from his desk, can be found travelling between British Columbia, Ontario, and England to spend time with his wife and daughters.